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Posted on: September 21, 2022

Survey to Finalize Wayfinding Signage Design & Color Concept Now Available


The City of Watsonville is developing a wayfinding signage plan to help residents, commuters, and others efficiently navigate our community. Thoughtful, aesthetically pleasing signage will help people reach key destinations with ease. It will create a sense of place and be an integral part of the community’s identity and landscape.

In April, Watsonville residents were asked to participate in an online survey regarding a wayfinding program. The online survey gathered feedback on respondents' perceptions of the City, information on how they got around the City, and assistance in identifying primary attractions. 

With input from more than 170 people, our consultants developed a slough-inspired wayfinding design concept. 

We ask that you take a look at the final two concepts and provide us with your input. The survey will be live until 5 p.m. on Friday, October 14, 2022.

What is Wayfinding? 

Wayfinding refers to signage that helps people navigate their surroundings. It may include maps, interpretive, directional, promotional, and regulatory signs. In a practical sense, wayfinding tells you where you are and helps you get where you need to go.  

Why Wayfinding?

  • Wayfinding creates a cohesive look that strengthens the City’s brand
  • Reduces visual clutter by standardizing signage
  • Supports tourism by creating a welcoming and easily navigable city for visitors
  • Improves livability for residents when used for parks, recreation, and bike routes

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