About the Watsonville Strawberry Festival

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

• Provide a safe, family-friendly experience  in downtown Watsonville;
• Recognize the largest and most valuable crop in the Pajaro Valley; and
• Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

2023 Dates

Friday, August 4 | Kickoff

Saturday, August 5

Sunday, August 6