As a way of thanking the community for supporting the Festival,all souvenirs are 20% off until August 18. Souvenirs may be purchased at the Parks and Community Services Department office at 231 Union St.
Visit Strawberry Lane
Be sure to visit Strawberry Lane and enjoy some delicious strawberry treats. All Strawberry Lane participants are non-profit organizations raising funds for their good work. View the Strawberry Lane vendor list for more information.
The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1995 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:
Provide a safe, family-friendly experience in downtown Watsonville;
Recognize the largest and most valuable crop in the Pajaro Valley; and
Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.
Watch the Watsonville Strawberry Festival 2014 video to get a glimpse of what you can expect at the 2017 Watsonville Strawberry Festival.