2022 Strawberry Festival Entertainment

About the Watsonville Strawberry Festival

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

  • Provide a safe, family-friendly experience  in downtown Watsonville;
  • Recognize the largest and most valuable crop in the Pajaro Valley; and
  • Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

Vendor Information

Our vendor spaces for this year's festival are being managed by our community partners. Interested vendors can contact the following:

Art Vendors: Monica Galvan - specialevents@artedelcorazon.com  

Food & Retail Vendors: Jesus Madrigal - chuymad@gmail.com 

Retail Vendors: Victor Garcia - estudiosalegriamusical@yahoo.com

Strawberry Festival Sponsors 2022

To find out more about Festival sponsors, please visit their websites:

Sponsor this event