Watsonville Attractions

Watsonville has some great attractions right here in town!  Our Municipal Airport is home to several aircraft related adventure opportunities, our beautiful downtown has a number of historic buildings and we have some of the best food related opportunities in the entire Central Coast.  Read on for more information on what you can do on your visit to Watsonville!

Specialized Aircraft – An Air Adventure Center! 

Specialized offers Whale Spotting, Wine Tasting (by Helicopter!), Helicopter Tours, airplane and helicopter flight instruction and more!  Located at the Watsonville Municipal Airport.


Locally handcrafted glassware, exquisite gifts, and jewelry. Wine bar and studio tours, Fri., Sat., Sun. Pouring the finest regional wines from 12:00 pm – 4:30 pm. Free studio tours 11:30 am and 2:00 pm.

Downtown Watsonville

To learn more about doing business in downtown, click this link!

Historic Downtown Watsonville is an eclectic mix of old and new, where burgeoning local shop owners and national retailers can share more than charming sidewalks, pocket parks and historic facades. Historic Downtown Watsonvile is the heart of this community, and this once bustling retail district has yet to realize its full potential. At the cusp of a development renaissance,we believe the best is yet to come. Opportunities are available by the square foot, but within reach of thousands of loyal customers within 50 square miles. Come. Be part of this growing community.

Historic Architecture

Watsonville is home to a number of historic buildings featuring a number of buildings designed by the famous Victorian Era architect, William Weeks.  The historic downtown is home to a number of houses and commercial buildings designed by Mr. Weeks.  The larger buildings lining Main Street constructed in the late 1800′s and early 1900′s give downtown its traditional “Main Street USA” character.

Historic Walking Tour (11.2 MiB)

You can also obtain a printed version by visiting the City Offices Monday, Tuesday and Thursday from 8-5:30 or by Wednesday between 8 and noon.

Apple Crate Murals

The City of Watsonville has developed the Historic Label Art Mural Project. A series of apple box label murals have been installed throughout Watsonville’s downtown area. Some of these murals were completed with City financial support, and others were completed by private individuals without City assistance. The murals are exact replicas of box and crate labels used in the early 1900s and used to identify the product, shipper or grower, and the area of origin. The Watsonville area, as well as the Pájaro Valley in general, had literally hundreds of labels in use during this time. There are presently thirteen completed murals, created by five artists.  Click on the links below to download the mural brochure!

Apple Crate Mural Tour



Food and Dining

Watsonville is home to a number of great places to eat.  Visit the Watsonville Yelp! page for more information on the great restaurants available here in Watsonville!

Things to Do!

For more information on activities in Santa Cruz County, please visit the Santa Cruz County Conference and Visitors Council website.

A variety of options await visitors to Watsonville and the Pajaro Valley. Choose from an early morning bird watching excursion, an afternoon at a u-pick farm or museum, a sunset stroll on an expansive beach or attending a signature festival. Strawberry fields and apple orchards provide a gorgeous backdrop for this scenic destination.

The Wetlands of Watsonville Nature Center displays a diversity of wildlife habitats, including the Pajaro River, the Watsonville Sloughs and Pinto Lake. Over 200 species of waterfowl, raptors and songbirds live in and migrate through the wetlands, making it and ideal place to watch for feathered creatures, or enjoy one of the many trails winding through the area. Nearby, the Elkhorn Slough National Estuarine Reserve is one of California’s last undisturbed coastal wetlands. The annual Monterey Bay Birding Festival each September is a captivating way to take in the sights.

Another kind of bird watching takes place during the Watsonville Fly-In. The largest air show in Northern California, the Fly-In features vintage planes and restored World War II war birds in an airborne extravaganza during Labor Day Weekend.

The streets of downtown Watsonville are lined with Victorian buildings, 1880s storefronts, and the town’s centerpiece, the Watsonville Plaza, which serves as a gathering place for celebrations and festivals. A few blocks away, the Henry J. Mello Center boasts the finest acoustics in the county. The Pajaro Valley Arts Galley features rotating exhibits, while the Pajaro Valley Historical Museum retraces the region’s past.

In southern Santa Cruz County, Manresa and Sunset State Beaches are often uninhabited, and are perfect for sunset walks along the water’s edge. Watsonville’s unique landscape is rich with options for fun and exploration.