The 23rd Annual Watsonville Strawberry Festival

August 5 and August 6, 2017

10 a.m. to 7 p.m.

 Historic downtown Watsonville

Free admission!

Festival News

2017 Poster Contest

The contest for the upcoming Strawberry Festival Poster is now accepting entries! Submit your designs with the following guidelines.

2017 Poster Contest Rules

English Poster Guidelines PDF
Spanish Poster Guidelines PDF


Souvenirs for the 22nd Annual Watsonville Strawberry Festival are now on sale at the City of Watsonville Parks and Community Services Department office at 231 Union St. Follow the souvenirs link on the left side of this page to see what is available.

Strawberry Lane Openings

Calling all non-profit organizations! The City of Watsonville Parks and Community Services Department is currently accepting vendor applications for Strawberry Lane at the 22nd Annual Watsonville Strawberry Festival on August 6th and 7th in downtown Watsonville.

Strawberry Lane provides non-profit organizations with the perfect opportunity to raise funds through the sale of strawberry themed foods. Not only is this a great opportunity for organizations to fundraise, but it is also a great way to promote the agency and the valuable services they provide to the community.

The cost for a Strawberry Lane vendor booth is $150 which includes tables, chairs and canopy. Strawberries will also be provided. Non-profit organizations wishing to participate in Strawberry Lane must have a 501(c) 3 tax status and apply for a Health Permit through the County of Santa Cruz. The closing deadline for Strawberry Lane vendors is June 22. Spaces are limited, so sign up today!

For additional information, contact Israel Tirado at 768-3247 or download the Strawberry Lane Vendor Application.

2016 Watsonville Strawberry Festival Poster Contest Winner

The City of Watsonville Parks and Community Services Department is pleased to announce the winner2016 Strawberry Festival Poster of the 2016 Watsonville Strawberry Festival poster contest. Local artist Priscilla Martinez has been selected as the contest winner for her art submission entitled, Images of Watsonville. When asked about what inspired the artwork, Priscilla responded, “I wanted to include bits and pieces of what makes up Watsonville.” The winning entry will serve as the official poster for the 2016 Watsonville Strawberry Festival. In addition, the artwork will be included on Festival souvenirs.

Priscilla Martinez is a Watsonville native who at the tender age of 10 created her first art piece. This is the third year in which Pricilla has won the Watsonville Strawberry Festival poster contest.

We would like to thank all the artists for their participation in the contest.

2016 Vendor Applications

Vendor applications for the 2016 Watsonville Strawberry Festival are on the Festival Forms page.

 Festival Video

Watch this video to get a glimpse of what you can expect at the Watsonville Strawberry Festival.

Finding the Festival

The admission free festival is located in historic downtown Watsonville around the City Plaza on Main, Peck and Union Streets. Parking is available less than 2 blocks away in the civic plaza parking garage. The garage entrance is on Rodriguez Street and the fee is $5. More parking information can be found by calling the Customer Service Center at (831) 768-3240.