Call to Artists – Public Art Project

Downtown Public Art Project





The Main Street Project goal is to support the revitalization of the Downtown. The new design will build on the previous street improvements to create a comfortable, universally accessible, sustainable place that attracts more people to visit, shop, and spend time in the Downtown.


The proposed streetscape artwork will be used to enhance the first phase Main Street improvements and build a contemporary identity that compliments the varied Downtown architecture. The street crosswalks can be a pattern or mural art feature that spans the complete width of each street crossing—there could be up to eight: Main & 1st, Main & 2nd/Maple, and Main & Peck intersections (10 ft wide and 80 ft long each). The proposals may be a singular solution for all crosswalk zones or patterns may vary within the project. Within the new concrete paving, the design concept is to introduce an accent or highlight medallion within the sidewalk scoreline grid—assume up to 150 (15 at each intersection). Size, material and color of paving highlight are part of the artists scope as well as possibility of an image or relief pattern. The highlight feature may be extended into existing sidewalk zones and into future phases of improvements. All finishes must provide a safe walking surface, durable for its intended public space use. The City will coordinate with Artist for compliance with slip resistant surface standards.


• August 8, 2015: Proposals must be received by 4pm. Mail, hand deliver, or email applications will be accepted. Send to Pajaro Valley Art Council, 37 Sudden Street, Watsonville, CA 95076; Attn: Judy Stabile (

• Proposals will be reviewed and finalist(s) selected. (Dates will be annouced soon.)

• Finalist(s) interviewed.

• City Council review of artist selection.

• Coordination with City, General Contractor, and Installation. BUDGET Tentatively $25,000 to include design costs, samples, fabrication, coordination, and installation.


This project is open to all experienced professional artists who are Santa Cruz County residents. The selected artist must provide proof of general liability insurance coverage.


The application materials must include:

• A current resume detailing professional artistic accomplishments and at least two references who can speak to your past work and qualifications.

• Up to sixteen images of recent relevant work. These images must be submitted on a CD, saved in PDF or JPG format. Maximum image size should be no more than 300 dpi and no larger than 1024 x 768 pixel resolution. Each file should be named with artist surname and image number to correspond with annotated image list (see below).

• An annotated, typewritten list of the images should include the following information: image number, media, size, title, date, cost and brief description of the art work if necessary.

• A preliminary written proposal, not to exceed one typewritten page, which addresses the artist’s specific approach to this project, as well as conceptual drawings of the proposed project. All materials should be on white, single-sided, un-stapled, and un-bound 8-1/2” x 11” paper. Nothing over 8-1/2” x 11”can be accepted for this phase of the process. If you expect the panel to view color within your materials, you should include ten copies of the color portions, as we do not have color photocopy capability.

• A self-addressed, stamped envelope with sufficient postage for return of the application materials.

You can download the “Call to Artist” project information here.



This entry was posted on Monday, July 13th, 2015 at 11:30 am and is filed under City Manager, City of Watsonville, Community Development, Homepage News . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.