Mayor Picture

Mayor’s Update

July 2015

Dear Residents,

The City of Watsonville strives to provide excellent customer service. We are committed to providing programs and services that will create a safe, healthy and environmentally friendly community.

Here is a short list of the many exciting things happening in Watsonville:

Street Sweeping Signs

Street sweeping signs have been posted on various streets in the community as part of Phase 1 of the Street Sweeping Program. Garbage and debris must be kept out of the storm drains as part of the Clean Water Act. The next phase of street sweeping signs will go from Union, Marchant, White, Lincoln, Coolidge, Riverside, Lincoln – Loughhead, and the levees. The goal is to have street sweeping consistent throughout the City of Watsonville. Your cooperation is greatly appreciated.

State of the Streets

The City of Watsonville has approximately 85 miles of well-traveled streets by residents and visitors. With the City’s population growth the number of cars traveling throughout our streets has increased. The expanded travel-use causes our streets to deteriorate. City staff periodically inspects and rates the condition of the City’s streets. The information gathered is incorporated into a pavement management computer program that evaluates the most cost effective method and type of maintenance needed for each street.

This computer program helps the staff in developing and prioritizing street maintenance projects.  Currently, the average rating of the City’s streets is a “good” 53, but still in the lower end of the “good” category. In 2013, the Road Repair Project was completed using State gas revenues and funding from CalRecycle’s Rubberized Pavement Grant Program. The City’s next Road Repair Project, Freedom Blvd., Broadis to Alta Vista, is scheduled for fiscal year 2015/2016. To improve our streets, the City is also supporting Senate Bill 16. This bill is proposing temporary funding to maintain and preserve local roadways, which would boost the overall rating of our streets’ condition. For more information you can contact Natalie Diaz, Assistant Engineer at 768-3116.

Freedom Boulevard Update

Many of you have been concerned about the lack of lines on Freedom Blvd.  Good News!!  Stripping will start on July 20th and line and marking improvements should occur shortly.  Thank you for your patience!

Watsonville Sees Surge in Local Investment

This is an exciting time for our City.  Over the last few months, the City has been working with a number of property owners and developers to guide them through the City’s entitlement process and market the extraordinary opportunities that in this family‐oriented community has to offer. In the last year, we have observed some major renovation and business development at our local airport.

We are expecting possibly 4 new hotels to begin construction in our City with a potential $90 million investment. We have several industrial and commercial projects under construction that will bring Watsonville’s tax revenue up as these businesses start producing.  We have recently approved 181 new housing units in town and the major expansion and renovation for Salud Para La Gente, increasing access to housing and healthcare for Watsonville residents. The City has also been investing in revitalizing its historic downtown to attract visitors, residents, and prospective business owners to take advantage of the opportunities that this town has to offer. We are looking forward to future development opportunities that will make Watsonville a better place to live and work. If you have any questions about business development in our City please feel free to Contact our Community Development Department at 768-3080.

Main Street: From Beach to Riverside

In an effort to revitalize our Downtown, you will soon see trial modifications to a section of Main Street (between Beach St and Riverside Drive) as the lanes are reduced from 4 lanes to 2 lanes with center turn lanes , addition of bicycle lanes, center medians with plantings, and corner treatments for pedestrian safety. This project is intended to create a more welcoming environment for people to stop, shop, eat, and socialize in our community. To achieve this, we will implement measures to slow traffic, improve pedestrian safety, and add some beautification features to our downtown.  The purpose of this 3 to 6 month trial is to obtain input from our residents on this project.  Please call 768-3073 or 768-3113 to express your opinions over the proposed changes for downtown Main St.

Keeping Up With Watsonville

Watsonville Strawberry Festival: August 1st-2nd from 10:00 a.m. to 7:00 p.m.   Don’t miss this annual event and support Watsonville’s local non-profit organizations. For more information call 768-3247.

National Night Out: Take a bite out of crime as we celebrate National Night Out on Tuesday, August 4th. For more information call 768-3240.

Nixle Register: Register your phone to receive emergency alerts. Simply text your zip code to 888777 then follow instructions.

I love to hear from our community, so please feel free to email me directly at:


Dr. Nancy Bilicich