Downtown Watsonville Revitalization

Downtown Watsonville Revitalization

Our vision is to improve business activity by making the Downtown safer and more comfortable for everyone.We want your feedback. Please attend our City Council meeting on Tuesday, September 23rd ...

Saving Watsonville’s Enterprise Zone

Saving Watsonville's Enterprise Zone

UPDATED - We had a tough day today, but we are actively trying to save the Watsonville Enterprise Zone program. Read more after the link.

Growing Opportunities in Watsonville

Watsonville certainly  knows how to grow things. Companies like Martinelli’s, Fox Shox and Granite Rock have been growing here for years. Entrepreneurs are finding new ways to grow right here in the heart of California’s Centeral Coast.

A business-friendly government and a skilled workforce makes Watsonville a great place for businesses to put down roots and grow.  We think we are the right town for you to find a home on the beautiful Monterey Bay.  We have the right building, land or office space for most businesses and we are here to help!

Watsonville’s Economic Development staff can assist you in finding a location, getting the business assistance you need, help with permitting and more!  We maintain a separate website just for Economic Development and you can access it here at

Watsonville’s history is rich in agriculture and food processing, but the economy of this City is constantly diversifying and growing. Plant growers and scientists are inventing new berry varieties and growing methods every day. Non-agricultural sectors have grown to include design, materials, manufacturing, electronics and service firms. Some of the most innovative materials and design firms in California are headquartered right here in Watsonville.

To find out more about how to grow and thrive in Watsonville, call (831) 768-3080.